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August 27, 2012
August 3, 2012
Brewmaster Garrett Oliver spoke of wanting to create a beer that would be perfect for the right now of early July but would still be enjoyable come the cooler nights of September and October. At one point, Garrett compared this beer to a Binaca blast. While not the best sell for a beer, what he meant was that unlike some other beers, the finish of Fiat Lux left a refreshing sensation on the palate. Garrett then paused and added that it really isn't about the first taste. Once a customer orders a beer, they've made their decision. The brewery has made its sale. What it's really about is the last sip, as that is when the consumer decides whether or not to have another one. In the case of Fiat Lux, I was sold. More please!